|| App Page || Google Analytics Page View \\ || Omniture trackAppState \\
Context Data || || || || || ||
|| || Path(issue-id/page-type/section/article-id/page-number) || pageName || issueId || pageType || section || articleId || pageNumber ||
| *Issues Library* | Common/Common/Common/Library | Application Page - Library | | | | | |
| *Contents Page* | <issue-id>/Common/Common/Contents | Application Page - Contents | <issue-id> | | | | |
| *Article* | <issue-id>/Article/<section>/<article-id>/<page-num> | Page - <article-id> | <issue-id> \\ | Article | <section> | <article-id> | <page-num> |
| *Advert* | <issue-id>/Advert/<section>/<article-id>/<page-num> | Page - <article-id> \\ | <issue-id> | Advert | <section> | <article-id> | <page-num> |
| *Help Page* | Common/Common/Common/Help | Application Page - Help | | | | | |

|| || Google Analytics Event || || || || Omniture trackEvent \\
Context Data || || || || || || || ||
|| Event || Category || Action || Label || Value || events || issueId || articleId || url || size || term || reason || method ||
| *User launches the app* | Launch | Online / Offline | \*New in 2.4: OS version | \\ | Launch (default metric) | | | | | | | |
| *User opens an issue* | Issue | View | <issue-id> | | ViewIssue | <issue-id> | | | | | | |
| *User plays an audio file* | Audio | Playing | <issue-id>/<article-id>/<url> | | PlayAudio | <issue-id> | <article-id> | <url> | | | | |
| *User watches a video* | Video | PlayDuration | <issue-id>/<article-id>/<url> | Duration in milliseconds | PlayVideo | <issue-id> \\ | <article-id> \\ | <url> \\ | | | | |
| *User changes font size* | Font | Change | <size> | \\ | ChangeFontSize | | | | <size> | | | |
| *User searches* | Search | Search | <term> | \\ | Search | | | | | <term> | | |
| *User bookmarks* | Bookmark | Add | <issue-id>/<article-id> | \\ | AddBookmark | <issue-id> | <article-id> | | | | | |
| *User sends an email* | Email | Interact | <issue-id>/<article-id> | \\ | EmailButton | <issue-id> | <article-id> | | | | | |
| *User follows an external web link* | ExternalLink | Interact | <issue-id>/<article-id>/<url> | \\ | ExternalLink | <issue-id> | <article-id> | <url> | | | | |
| *\*New in 2.4* \\
*User logins to third party subscription service* | ThirdPartySubscription | Login | | | ThirdPartyLogin | | | | | | | |
| *User taps the Buy button for an issue* | StartPurchase | \\ | <issue-id> | \\ | StartPurchase | <issue-id> | | | | | | |
| *User chooses to access an issue using their subscription* | PurchaseMechanism | AsSubscriber | <issue-id> | \\ | PurchaseAsSubscriber | <issue-id> | | | | | | |
| *User chooses to purchase a single issue via Apple* | PurchaseMechanism | ViaApple | <issue-id> | \\ | PurchaseSingleIssue | <issue-id> | | | | | | |
| *Manual download started* | Download | _Pre 2.4:_ \\
Download \\
_Post 2.4:_ \\
Manual | <issue-id> | | ManualIssueDownload | <issue-id> | | | | | | |
| *\*New in 2.4* \\
*Automatic download started* | Download | Automatic | <issue-id> \\ | | AutomaticIssueDownload | <issue-id> | | | | | | |
| *Issue is downloaded successfully* | DownloadComplete | _Pre 2.4:_ \\
DownloadComplete \\
_Post 2.4:_ \\
SingleIssuePurchase \\
Free \\
AppleSubscription \\
ThirdPartySubscription | <issue-id> | \\ | DownloadComplete | <issue-id> | | | | | | |
| *\*New in 2.4* \\
*Issue fails to download* | DownloadFailed | \*New in 3.0 \\
<reason> | \*New in 3.0 \\
<issue-id> | | DownloadFailed | <issue-id> | | | | | <reason> | |
| *User purchases an issue by paying via Apple* | PurchaseComplete | ApplePurchased | <issue-id> | \\ | ApplePurchaseComplete | <issue-id> | | | | | | |
| *User cancels the purchase process within the Apple process* | PurchaseComplete | AppleCancelled | <issue-id> | \\ | ApplePurchaseCancelled | <issue-id> | | | | | | |
| *User accesses an issue by restoring a previous purchase via Apple* | PurchaseComplete | AppleRestored | <issue-id> | \\ | ApplePurchaseRestored | <issue-id> | | | | | | |
| *User fails to purchase via Apple* | PurchaseComplete | AppleFailed | <issue-id> | \\ | ApplePurchaseFailed | <issue-id> | | | | | | |
| *User accesses an issue using their print subscription* | PurchaseComplete | SubscriptionSucceeded | <issue-id> | \\ | AppleSubscriptionPurchase \\
Succeeded | <issue-id> | | | | | | |
| *User does not have a valid print subscription for the issue* | PurchaseComplete | SubscriptionFailed | <issue-id> | \\ | AppleSubscriptionPurchase \\
Failed | <issue-id> | | | | | | |
| *\*New in 2.5* \\
*User successfully restores purchases* | RestorePurchases | Succeeded | | | RestorePurchasesSucceeded | | | | | | | |
| *\*New in 2.5* \\
*User failed to restores purchases* | RestorePurchases | Failed | | | RestorePurchasesFailed | | | | | | | |
| *User shares content* | Share | <share type> (email/twitter/facebook) | <issue-id>/<article-id> | | Share | <issue-id> | <article-id> | | | | | <share type> |
| *User taps cook mode (Good Food only)* | CookMode | View | <issue-id>/<article-id> \\ | | | | | | | | | |
| *User taps shopping list (Good Food only)* | ShoppingList | View | <issue-id>/<article-id> \\ | | | | | | | | | |
| *Outcome of newsletter (Good Food / Focus only)* | Newsletter | Successful \\
Ask-me-later \\
No-Thanks \\ | Woldwide opt in \\
Worldwide opt out \\
na \\ | | | | | | | | | |